Turn Your Execs into Top LinkedIn Thought Leaders

Short answer: We interview your execs and turn their insights into content.

Long answer:

The success of a thought leadership strategy depends heavily on how well you know your ICP and how fine-tuned your messaging is. So we start up-stream of LinkedIn and work with you to build a thought leadership map that outlines the value that you want to bring to your ICP at various stages of the buying journey.

We then build an executive style guide to ensure that we are writing in the unique voice of the executive that we are managing.

Both of these steps help us determine WHAT are we going to post about and HOW is it going to look and sound. We then go into production mode.

First, we interview your execs and ask them strategic questions related to the topics and POCS set out in the thought leadership map.

We then use that interview to identify our strongest POVs, and our copywriters get to work crafting a value-rich piece of content.

Lastly, our creative team will generate an asset (carousel, video, GIF, poll, etc.) that best suits that individual post.

Posts are added to a content calendar that your execs can review. Once approved, our team posts that content on the executive's behalf.

We drive results for clients in industries ranging from ecommerce to supply chain to cybersecurity to staffing/recruiting to neurotechnolgy.

We're world class marketers and trained journalists - it's our job to be able to understand your ICP, craft messaging that resonates, and extract the insights from your subject matter experts.

The goal is not to pretend to be the experts. It's to extract your ideas and package them for maximum impact on LinkedIn.

Absolutely.

Our strategy actually works best when we're supporting a bench of executives. This allows us to speak to different buyer personas or different stages in the buyer journey with more specificity.

We do not currently offer service on platforms outside of LinkedIn.

Social media works on compounding results. We find that going ALL IN on one platform gets you better ROI than spreading yourself thin across several channels.

Not to mention, doing LinkedIn well requires an extraordinary amount of platform-specific knowledge. We prefer to be a mile-deep than a mile-wide.

Expect to spend 3-4 hours with our team in the first month as we build out your strategy. We'll work with you to map out your ICP and create a detailed thought leadership map that will guide our content.

Once we're up and rolling, you can expect to spend an hour per month in content interviews and another hour in meetings and strategy sessions.

Reviewing and approving content should take no more than 20-30 minutes per week.

All in, about 4 hours per month.