Win the new era of ideas and authority.
Your thought leadership partner.LinkedIn thought leadership strategy, executive content, targeted distribution, and person-level measurement.
Trusted by 100+ B2B brands
Certified LinkedIn Partner
OUR APPROACH
We build and manage executive thought leadership programs for marketing and communications teams with ridiculously high standards.
Elite editorial quality content for your execs.
We develop the strategy, do the research, bring the ideas, and fully produce the content from writing to design.
Put in front of the people you want to reach.
We build distribution strategies for your content around the people and accounts that matter to your business.
Connected to your comms, marketing, and sales teams.
We provide visibility into the community you're building and help you activate that community to drive outcomes.
01Content
Elite editorial quality content for your execs.
We bring the ideas. Our strategists research your market, listen to sales calls, draw on expertise across your company and study the conversations your buyers care about. Informed by tens of thousands of posts and more than 100 million impressions, we turn that material into original content that feels authentic to your executive and gives buyers a reason to pay attention.
- Editorial strategy: a distinct point of view and an ongoing agenda of ideas, arguments and stories built around your market. Your executive doesn’t have to supply the topics.
- Creative direction and production: exacting writing, distinctive design and polished production from a team with global creative taste. Every piece gets the attention to structure, typography, imagery and pacing you’d expect from a leading publication.
- Research and analysis: substantive playbooks, frameworks and perspectives that help buyers make decisions and are worth saving and sharing.
- Multimedia storytelling: motion graphics, video, carousels and data visuals, with the format chosen to make each idea land.
02Distribution
Put in front of the people you want to reach.
We build distribution around the people and accounts that matter to your business. As a certified LinkedIn partner, we combine organic audience growth, paid promotion and editorial outreach to build your executives’ visibility with buyers, industry voices and reporters.
- Organic publishing and engagement: consistent posting and thoughtful comments that bring your executives into relevant conversations and grow their community.
- Thought Leader Ads: your executives’ own posts, promoted to buyers at your target accounts to build familiarity over time.
- LinkedIn editorial outreach: pitches to LinkedIn’s editorial team that put your executives’ insights forward for LinkedIn News and newsletters.
- Connections and direct messages: targeted connection outreach and relevant messages that turn engagement into conversations.
03Measurement
Connected to your comms, marketing, and sales teams.
See which buyers your executive content is attracting and put that knowledge to work. Our audience intelligence platform, Fluentcy, brings together follower, engagement and available profile-view data to identify people by name and company. It scores how closely they match your ideal buyers and how consistently they engage, helping your team improve content, prioritize outreach and connect executive visibility to pipeline.
- Audience intelligence: a view of the people and accounts in your executives’ community, how well they match your target buyers and how that audience grows over time.
- Content performance analysis: insight into which ideas and formats resonate with your best-fit audience, informing what we create next.
- Sales and marketing integration: audience insights connected to your CRM, outbound, events and ads, so your teams can act on engagement.
- Pipeline measurement: engagement matched with CRM records to understand how your executive audience overlaps with opportunities and closed deals.
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How we measure outcomesHow we do it
What it's like to work with the best
The program
We build and manage executive thought leadership programs for marketing and communications teams with ridiculously high standards.
It starts with a strategy for a single executive or several.
We conduct industry research, analyze the thought leadership landscape, develop personal brand identities, and build an editorial plan.
Then we create the content.
We develop well-researched posts and articles with exacting writing and multi-media storytelling, from data visualizations to videos and more.
Great content deserves to be seen.
So we put that content in front of your target buyers, using organic reach, paid promotion and editorial opportunities in LinkedIn.
Of course, this tends to generate a lot of attention.
So we measure all of your engagement down to the person-level, allowing you to (A) see who within your target accounts is becoming part of your community and (B) to connect them into your marketing and sales funnel.
All of it serves your goals:
- 01Build industry authority
- 02Drive awareness with target accounts
- 03Generate inbound pipeline
- 04Improve AEO/GEO presence
- 05Attract investors and talent
- 06Reach reporters and press
01Build industry authority
6.4× the qualified ICP engagement and 15.3× the impressions with 61% less content
02Drive awareness with target accounts
$400K+ influenced revenue from LinkedIn
03Generate inbound pipeline
3.8M impressions and 1,250+ ICP engagements in 12 months
04Improve AEO/GEO presence
290% AEO/GEO growth in 6 months
05Attract investors and talent
64% of investors John messaged wrote back
John Reister, Founder & CTO, GoPower06Reach reporters and press
2.6M impressions from $1,600 of creator posts
Roman Sheremeta & 13 creators, Creator program for PolymarketRead the case study
Work
Selected work.
Single executive
One leader's original thinking, built into a voice their market follows.
Jonny WaiteCo-founder & CEO, RECHO
How we built an executive LinkedIn program for RECHO co-founder Jonny Waite: 1M+ impressions, 491 ICP engagements and real buyer conversations.
Lisa ColeChief Market Officer, 2X
A head-to-head comparison on Lisa Cole's profile: our 18 posts vs. her team's 46, with 6.4× the qualified ICP engagement events and 16.8× the saves.
Liran HirschkornCEO, Incrementum Digital
How we turned CEO Liran Hirschkorn's LinkedIn into Incrementum's #1 growth channel: 1.41M members reached and 20K+ new followers.
Navi SinghCEO & Founder, Sohva
How Navi Singh’s LinkedIn content, built on our 7-step AEO/GEO playbook, grew Sohva’s AI visibility 290% from April through October 2026.
John ReisterFounder & CTO, GoPower
64% of investors John messaged wrote back
How 20 months of LinkedIn content, investor tracking and direct outreach put GoPower founder John Reister in front of climate investors while the company was raising.
Multi-executive
Several leaders, each with a distinct role, carrying one company point of view.
Srini Srinivasan & Subbu IyerFounder & CTO and CEO, Aerospike
How a ten-month multi-executive program for Aerospike's Founder & CTO and CEO reached 165 qualified buyers and sourced a $60K pipeline opportunity.
Beyond
Thought leadership through voices beyond your executive team: the expertise inside your company, and the industry experts your buyers already trust.
Roman Sheremeta & 13 creatorsCreator program for Polymarket
How 54 sponsored posts from 14 finance, tech and crypto creators put Polymarket's live odds in front of LinkedIn professionals in three months.
Six editors across three brandsEmployee advocacy pilot for Life Science Connect
269 ICP engagements in a four-week editor pilot
How Life Science Connect's editors started posting as themselves, and earned 1.7 times the ICP engagement per impression of the brand pages.
- All case studies
About
Thought leadership from a thought leadership agency.
We publish what we learn running LinkedIn programs, so you can judge our thinking before you talk to us.
We started Influent because we kept seeing the same pattern across the B2B companies we worked with. Pipeline from paid was getting more expensive and less qualified. Outbound was decaying in real time. And the one channel quietly outperforming everything, executive presence on LinkedIn, was being run as a side project, by accident, with no system behind it.
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