Creator case study · Polymarket
How $1,600 of creator posts drove 2.6M impressions for Polymarket.
Influent's paid creator program on LinkedIn: 54 sponsored posts from 14 finance, tech and crypto creators in three months. June to September 2025.
Roman SheremetaLead creator · Professor and behavioral economist · 97,910 followers · 2.6M impressionsProgram overview:
The company
Polymarket is the world's largest prediction market, where people trade on the odds of real events in politics, tech, crypto and culture. In 2025 it announced its return to the U.S. as a regulated platform.
The goal
Get Polymarket's live odds in front of finance, AI and crypto professionals on LinkedIn, and grow the company page's followers and traffic.
The program
Influent found, priced and managed LinkedIn creators who wrote about Polymarket markets in their own words, either as native posts or as reposts of Polymarket's company page.
The brief
- 20
- creator reposts with commentary on each Polymarket company post
- 4
- native creator posts about Polymarket every week
- 20K+
- followers for every creator, based in the U.S. or U.K.
Launch day: Polymarket's U.S. return
On July 21, 2025, Polymarket announced it was coming back to the U.S. as a regulated platform. Within 48 hours, five creators in the program had posted about it to a combined 386,000 followers.
- 5
- creators posted within 48 hours
- 386K
- combined followers reached with the news
- 149
- engagements on the best launch post alone
- 1
- WhatsApp message from Polymarket to set it off
Tom HeadAI creator · 45,379 followers · July 23, 2025$200,000 on whether Trump would smoke weed with Joe Rogan.
$67,000 went on whether Kamala Harris would say “brat” before August.
$3 million on whether a documentary would identify Elon as Bitcoin’s creator.
(He didn’t. She didn’t. It didn’t. BTW.)
All wagers made on Polymarket, a decentralised platform where you can bet real money on literally anything happening in the world. ...see more
- 100
- reactions
- 49
- comments
- 149
- engagements
Post text shortened for the slide. Counted on LinkedIn in November 2026.
Post example 1 · Native post
1,214 engagements on a two-line post
Roman SheremetaProfessor, Behavioral Economist, Founder · 97,910 followers · June 7, 2025Zelenskyy promised to end the war between Trump and Musk within 24 hours
Currently, the probablity that Trump and Musk will publicly reconcile by next Friday is 17% on Polymarket: https://lnkd.in/eQUqacYN
- 1,214
- engagements
- 1,082
- reactions
- 90
- comments
- 42
- reposts
Post text as published, including the creator's typo. Counted on LinkedIn in November 2026.
Post example 2 · Native post
165 comments on Polymarket's read of the news
Roman SheremetaProfessor, Behavioral Economist, Founder · 97,910 followers · June 22, 2025You can’t make this up!
Journalist: “Is the United States now at war with Iran?”
JD Vance: “No. We’re not at war with Iran. We’re at war with Iran’s nuclear program.”
Let me help JD Vance here. Prediction markets, such as Polymarket, have now identified this as a war with probability of 100%.
Link: https://lnkd.in/ekGzzbR9
- 165
- comments
- 597
- reactions
- 13
- reposts
- 775
- engagements
Post text as published. Counted on LinkedIn in November 2026.
The creators who posted
| Creator | Followers | Format | Posts | Engagements | |
|---|---|---|---|---|---|
| Roman Sheremeta, behavioral economist | 97,910 | Native and reposts | 20 | 8,490 |
| Tom Head, AI | 45,379 | Repost with commentary | 1 | 149 |
 | Matteo Turi, finance | 31,534 | Repost with commentary | 4 | 96 |
 | Ken Kuang, tech | 206,657 | Repost with commentary | 4 | 61 |
 | William Naranjo, crypto | 19,047 | Repost with commentary | 6 | 32 |
 | Kevin Grunewald, finance | 144,330 | Repost with commentary | 2 | 15 |
| Eight more creators | 451,996 | Mostly reposts | 17 | 46 |
Followers at the time of booking, from Influent's deal tracker. Engagements counted on LinkedIn in November 2026.