03Our approach to measurement
Connected to business outcomes.
You see every person who engaged, by name and company, and the buyers who match your profile go straight to your CRM.
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The process
How we do it.
Fluentcy identifies and qualifies LinkedIn engagement at the person and company level, evaluates fit against your ICP, and distinguishes existing customers from prospects.
Define success first.
We define success against your objectives and buying cycle, and agree on the evidence needed before the program starts.
Identify every engager.
Fluentcy captures every reaction, comment and profile view, and identifies who engaged by name and company.
Qualify against your profile.
Person and company fit is assessed against agreed criteria, and activity from target accounts and existing customers is identified.
Send matching buyers to your CRM.
Every relevant engagement is routed into your CRM with context for marketing and sales follow-up. Qualified engagers get connection requests and messages tied to the content they engaged with.
Coordinate the follow-up.
We coordinate executive networking, marketing nurture, sales follow-up and customer expansion with the teams responsible for acting on relevant engagement.
Measure and improve.
Qualified audience growth and engagement are leading indicators; conversations, opportunities and customer outcomes show contribution. We distinguish business contribution from directly attributed revenue, and use what we learn to improve content, audiences, distribution and follow-up.
What's included
Engagement you can see, qualify and act on, connected to the work your teams already do.
- ICP engagement reporting at person and company level
- Real-time alerts when a named account interacts
- ICP-targeted connection campaigns and messaging to engaged accounts
- Monthly performance reviews
In practice
See the work.
Jonny WaiteCo-founder & CEO, RECHO
$400K+ influenced revenue from LinkedIn
How we built an executive LinkedIn program for RECHO co-founder Jonny Waite: 1M+ impressions, 491 ICP engagements and real buyer conversations.
Lisa ColeChief Market Officer, 2X
6.4× the qualified ICP engagement and 15.3× the impressions with 61% less content
A head-to-head comparison on Lisa Cole's profile: our 18 posts vs. her team's 46, with 6.4× the qualified ICP engagement events and 16.8× the saves.
Liran HirschkornCEO, Incrementum Digital
3.8M impressions and 1,250+ ICP engagements in 12 months
How we turned CEO Liran Hirschkorn's LinkedIn into Incrementum's #1 growth channel: 1.41M members reached and 20K+ new followers.