01The problem
Reddit expertise, marketing-leader buyers
RECHO helps brands earn trust on Reddit and in search. Jonny Waite knows the channel better than almost anyone, but the people who buy RECHO’s services are marketing leaders deciding where budget goes.
The goal was to put Jonny’s expertise in front of those buyers on LinkedIn, consistently, without taking his team away from running the business.
02The approach
Five steps from expertise to sales conversations
- 01
Strategy. Research what marketing leaders are deciding about Reddit and search, then choose the ideas and angles that connect Jonny’s expertise to those decisions.
- 02
Content production. Influent writes and publishes the posts. RECHO checks facts and voice.
- 03
Amplification. Boost posts that are already resonating with the right audience, and submit timely posts to LinkedIn News.
- 04
Tracking. Check every engager against RECHO’s buyer criteria in Fluentcy. 491 distinct people matched.
- 05
Activation. RECHO chooses who to contact, with follow-up tied to the post each person engaged with.
Each post had a job. Three examples:
Credibility
Jonny secured a Wall Street Journal appearance. Influent adapted it into a post tied to his view on earning trust on Reddit.
168K impressions · 123 engagements from relevant buyers
View the original post on LinkedInTimely expertise
When Reddit launched new spam-detection tools, the post told marketing leaders what the change meant and what to do instead.
143.7K impressions · 61 shares
View the original post on LinkedInUsable advice
A practical Reddit plan for VPs of Marketing who were curious about the channel but lacked a clear first move.
103.7K impressions · 75 engagements from relevant buyers · paid amplification
View the original post on LinkedIn“Influent brings the ideas and the strategy, then turns our expertise into the content. They think through which topics will matter to our buyers, how to present them and how to get them seen, including submitting posts to LinkedIn News. Our team spends less than two hours a month on the whole program.”
Jonny Waite, Co-founder & CEO, RECHO03The results
The right buyers noticed, then reached out
In the last six months, RECHO reports the program influenced deals resulting in over $400,000 in revenue. Across the content program, 491 distinct people matched RECHO’s buyer criteria and posts were saved 2.7K times.
Marketing leaders who engaged
SharkNinja
SVP of Global Marketing
Weight Watchers
Global VP Marketing
Levi Strauss & Co.
Head of Marketing
Microsoft
Director, Commercial Social Media
Redis
VP Growth & Product Marketing
Engagement, not customers.
Other conversations followed the same pattern. A post for fractional CMOs led to a Lunch and Learn with 30 CMOs in March 2026. In April, the team reported two inbound leads by direct message the day after a practical Reddit playbook post. In July, RECHO reported that it was hiring someone who found the company through Jonny’s content.