01Our approach to content

Deeply compelling executive content.

We don't write up what your executives tell us. Our strategists research your market, choose the topics and build the arguments, and your executives add the experience and judgment only they have.

Sales call · excerpt

0:14 / 2:36

Account executive: Where does your team spend the most time today?
Prospect: Drafting is faster now. Reviewing every claim is still manual.
Account executive: Who owns that review before the work goes out?
Prospect: It depends on the topic. Sometimes three teams are involved.

fx=B2+C2+D2

	A	B	C	D	E
1	Sample	Draft min	Review min	Revisions	Total min
2	001	28	42	12	82
3	002	35	50	14	99
4	003	22	36	8	66
5	004	30	48	10	88
6	005	26	44	11	81
7	006	33	52	13	98

Illustrative data.

Thought leader landscape

Voice	Topic	Recurring position	Editorial opportunity
MRMaya Ross	AI adoption	Faster execution	Review burden
DWDaniel Wu	Enterprise AI	Agent autonomy	Accountability
PSPriya Shah	Work design	More output	Quality measures

Illustrative peer analysis.

What happens after the first draft?

0:18 / 1:12

Interview cut · working edit

Alex ChenCEO, Meridian•••

The same automation project can reduce drafting time and increase the number of hours spent reviewing. Whether that improves productivity depends on how much checking each additional output requires.

Where time is spent in an AI-assisted workflow

Share of total time, by task

Queue buildup during review

Items in queue (relative scale)

Redistribution of time

Share of total time

Illustrative workflow data.

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The process

How we do it.

We define each executive's role, audience and editorial focus, then develop their expertise into distinctive arguments, useful frameworks and credible stories.

Define each executive's role.
Company priorities and buyer needs shape each executive's role: who they need to reach, and what they should become known for.
Research the market.
We research the live conversations in your space and the thought leaders your buyers already follow, then map the company points of view your brand can own.
Choose the topics and build the arguments.
Our strategists choose the topics and build the arguments, turning each executive's expertise into distinctive arguments, useful frameworks and credible stories.
Add what only your executives know.
Your executives add the experience and judgment only they have. Editorial judgment preserves the substance and credibility of their thinking.
Write, approve and publish.
Content is written in each executive's real voice, approved in one thread and scheduled on a managed editorial calendar.

What's included

Content that helps your audience understand their industry and make better decisions.

Executive voice, point of view and account-level narrative mapping
Thought leadership posts and long-form articles, 4 posts per week per executive
Profile optimization and ongoing positioning refinement
Managed editorial calendar, approvals and publishing cadence
Coordination with the LinkedIn editorial team for LinkedIn News placements

In practice

See the work.

Jonny WaiteCo-founder & CEO, RECHO
$400K+ influenced revenue from LinkedIn
How we built an executive LinkedIn program for RECHO co-founder Jonny Waite: 1M+ impressions, 491 ICP engagements and real buyer conversations.
Lisa ColeChief Market Officer, 2X
6.4× the qualified ICP engagement and 15.3× the impressions with 61% less content
A head-to-head comparison on Lisa Cole's profile: our 18 posts vs. her team's 46, with 6.4× the qualified ICP engagement events and 16.8× the saves.
Liran HirschkornCEO, Incrementum Digital
3.8M impressions and 1,250+ ICP engagements in 12 months
How we turned CEO Liran Hirschkorn's LinkedIn into Incrementum's #1 growth channel: 1.41M members reached and 20K+ new followers.