Case study · 2X
Lisa ColeChief Market Officer, 2X
6× the ICP engagement and 15× the impressions with 61% less content.
We compared Lisa’s team’s content with ours on her LinkedIn profile. Our 18 posts recorded 6.4× the qualified ICP engagement events, 16.8× the saves and 11.4× the followers from content compared with her team’s 46 posts. Mixed organic and paid distribution. Same profile, August 11–September 29, 2026.
“Thank you for the great work. I was completely caught off-guard (positively) by the performance in terms of reach (impressions, likes, new connect requests, reposts, etc).”
Lisa ColeChief Market Officer, 2X| Lisa Cole · LinkedIn | Influent | Lisa’s team |
|---|---|---|
| Posts published | 18 | 46 |
| Qualified ICP engagement events | 262 | 41 |
| Saves | 2,848 | 170 |
| Followers from content | 1,125 | 99 |
| Comments | 565 | 80 |
| Shares | 266 | 18 |
| Total impressions | 618,105 | 40,368 |
| Average impressions / post | 34,339 | 878 |
| Median impressions / post | 12,631 | 393 |
1,543saves
52ICP events
536followers
165,984 impressions
0saves
0ICP events
0followers
1,006 impressions
318saves
44ICP events
132followers
66,697 impressions
0saves
1ICP events
0followers
746 impressions
80saves
17ICP events
28followers
104,061 impressions
0saves
0ICP events
0followers
281 impressions
112saves
50ICP events
158followers
136,539 impressions
0saves
0ICP events
1followers
420 impressions
“A LinkedIn post sparked a conversation with an existing customer that led to him joining our client advisory board. To me, that was as valuable as a new sales meeting.”
Lisa Cole, Chief Market Officer, 2X