Case study · Aerospike
Two voices for real-time AI.
Ten months of Influent's multi-executive program for Aerospike's Srini Srinivasan, Founder and CTO, and Subbu Iyer, CEO. September 2025 to June 2026.
01The program
Two executives, two audiences.
Aerospike makes the real-time database that PayPal, Airtel, Wayfair and Myntra run on at consumer scale. The goal: reach engineering and data leaders at fintech, ad tech, e-commerce and telecom companies, along with the executives who sign off on their infrastructure. Influent ran both executives' LinkedIn programs end to end, from content creation to targeted connection campaigns, with a separate strategy and audience for each.
Srini Srinivasan
Founder & CTO
- Audience
- CTOs, VPs of Engineering and heads of data infrastructure at consumer-scale companies.
- Content
- Founder stories and customer results, such as Myntra cutting lookups from 8.5 milliseconds to 0.8.
- Volume
- 132 posts from September 2025 to June 2026.
Subbu Iyer
CEO
- Audience
- CEOs, COOs, CFOs and the enterprise technology executives who sign off on infrastructure.
- Content
- Clear takes on AI market news, such as Walmart and Google, tied to what Aerospike customers are already doing.
- Volume
- More than 70 posts over the same period.
Shared across both: connection campaigns into the same target accounts, and posts from both executives around Aerospike events like the Google Cloud happy hours.
02The overlap
Different people at the same accounts.
Most people followed one executive or the other. 116 followed both, and saw Aerospike from two directions. And 86% of the people who engaged with Subbu had never engaged with Srini: at the same companies, each executive reached a different part of the buying committee.
- 116
- Engaged with both
- 1,671
- Engaged only with Srini
- 711
- Engaged only with Subbu
People outside Aerospike who engaged with each executive, September 2025 to March 2026. Source: Fluentcy and Influent's engager lists.
+53%
Srini went from 9,876 followers when the program started to 15,103.
+25%
Subbu went from 5,317 followers to 6,622 in seven months.
03The buyers who engaged
Engineering, data and AI leaders at the companies Aerospike sells to.
Jayanta Dey
Senior Vice President and CTO, Mastercard
Jeff Ludwig
Managing Vice President, CTO of Risk, Capital One
Srini Vagwala
SVP, Head of Data Engineering, Fidelity Investments
Abhishek Singh
EVP, Cloud, Data and AI, Airtel
Akanksha Baid
Senior Director of Engineering, Ads, Pinterest
Nachiket Torwekar
Senior Director, Consumer AI and ML, Nike
+ 160 more qualified buyers on Srini's posts alone
Where they work
- Mastercard
- Visa
- JPMorganChase
- Goldman Sachs
- Fidelity Investments
- Wells Fargo
- Capital One
- Citi
- Barclays
- UBS
- DBS Bank
- Bank of America
- Coinbase
- CME Group
- LSEG
- Airtel
- PhonePe
- Razorpay
- Dream11
- MakeMyTrip
- Myntra
- Walmart Global Tech
- Nike
- Costco
- Wayfair
- Coupang
- Expedia Group
- Meta
- Snap Inc.
04The posts that carried it
Reach, and the buyers behind it.
Srini's posts averaged 3.1 ICP engagements each, and 77% of them reached at least one ICP person (102 of 132). On the 16 posts that passed 20,000 impressions, that average rose to 7.8.
The posts that carried it
170,897 impressions
"Waymo can navigate city traffic at 65 miles per hour without a driver. Yet it drove away with the passenger's luggage because the trunk wouldn't open in time."
20 ICP engagements
"Myntra had hundreds of millions of users and a personalization engine that couldn't keep up. Feature lookups took 8.5 milliseconds."
31 people at Walmart engaged
"Walmart just collapsed a full shopping journey into a single AI flow. By bringing Gemini directly into Walmart and Sam's Club shopping journeys, they're turning AI from a novelty into infrastructure."
33,282 impressions
"AWS added $22B in revenue in 12 months. A signal that the old rules of data architecture don't apply anymore."
The results
Reach, and the buyers behind it.
- 011.68MImpressionsAcross both executives' posts
- 0241×Impressions liftFirst 90 days vs. the 90 before
- 03+6,532New followersAcross Srini and Subbu
- 04165Qualified buyers engagedOn Srini's posts
- 05415ICP engagementsOn Srini's posts
- 06$60KPipeline opportunityFrom a meeting sourced on LinkedIn
How these results were measured
September 2025 to June 2026. Measured in Fluentcy, Ordinal and LinkedIn analytics.
Program period September 2025 to June 2026. Impressions, ICP engagement and qualified-buyer figures measured in Fluentcy, Ordinal and LinkedIn analytics. Follower counts from Ordinal daily counts for Srini and LinkedIn monthly counts for Subbu. The pipeline opportunity is client-reported from a meeting sourced on LinkedIn.