02Our approach to distribution
Distributed to target accounts.
As a certified LinkedIn partner, we run Thought Leader Ads to the buyers, accounts and reporters you choose.
Certified LinkedIn Partner
The process
How we do it.
We build executive networks and distribute content organically and through Thought Leader Ads to defined audiences and target accounts.
Choose who needs to hear it.
You choose the buyers, accounts and reporters. Audience criteria and target-account lists guide paid distribution.
Build executive networks.
We build each executive's network and distribute content organically to relevant buyers, customers and other stakeholders.
Let organic prove the content.
Organic proves the content, paid buys the reach. Qualified engagement informs which content we amplify.
Amplify with Thought Leader Ads.
Thought Leader Ads turn proven organic posts into precision paid distribution, concentrated on the named accounts you care about.
What's included
Your executives' best thinking, in front of the people you actually sell to.
- Thought Leader Ads that boost top-performing organic content beyond your network
- Audiences built from real engagement data
- Spend concentrated on named target accounts
- Ad budget paid directly to LinkedIn
In practice
See the work.
Jonny WaiteCo-founder & CEO, RECHO
$400K+ influenced revenue from LinkedIn
How we built an executive LinkedIn program for RECHO co-founder Jonny Waite: 1M+ impressions, 491 ICP engagements and real buyer conversations.
Lisa ColeChief Market Officer, 2X
6.4× the qualified ICP engagement and 15.3× the impressions with 61% less content
A head-to-head comparison on Lisa Cole's profile: our 18 posts vs. her team's 46, with 6.4× the qualified ICP engagement events and 16.8× the saves.
Liran HirschkornCEO, Incrementum Digital
3.8M impressions and 1,250+ ICP engagements in 12 months
How we turned CEO Liran Hirschkorn's LinkedIn into Incrementum's #1 growth channel: 1.41M members reached and 20K+ new followers.