01The problem
Another agency founder, or the operator brands trust?
Incrementum Digital helps brands scale on Amazon and beyond. CEO Liran Hirschkorn wanted to be seen as the go-to expert in ecommerce, not just another agency founder.
The brief had three goals: position Liran as that expert, make him the face of Incrementum on LinkedIn, and reach decision-makers at DTC brands, Amazon sellers and CPG companies looking for a partner to scale.
02The approach
Thought leadership, amplified to target accounts
Three content pillars, built around breaking industry news and storytelling:
- 01
Industry POVs. Bold takes on where ecommerce and Amazon are headed. One post predicted the Amazon and OpenAI partnership before it was announced.
- 02
Ecommerce news. Breaking down marketplace shifts and platform updates so Liran’s audience hears it from him first, like Amazon’s new Reserved Share of Voice feature.
- 03
In the Wild. Real brands doing something unexpected on Amazon: a screenshot, a strong point of view and a takeaway. For example, how a $23 dupe outranks Lululemon on its own branded search.
Then a paid layer to put Liran’s content directly in front of Incrementum’s ICP:
- 04
Thought Leader Ads. Liran’s best organic posts were promoted into the feeds of ecommerce decision-makers outside his network.
- 05
ICP-targeted distribution. Every amplified post was targeted by job title, seniority, company size and industry: DTC founders, Amazon sellers, CPG operators and heads of ecommerce.
- 06
Amplify what’s already working. Spend went behind posts that had already proven traction organically. Organic is the test, paid is the scale.
“In the Wild” posts drove the most ICP engagement.
See Influent’s full methodology03The results
The founder became the brand
Over twelve months Liran’s posts generated 3.83M impressions and reached 1.41M members, including a single post that reached 1.13M impressions. His following grew from 8,314 to 28,435, about 55 new followers a day.
Thousands, Feb 2025 to Jan 2026
More than 1,250 people matching Incrementum’s ICP engaged, across 250+ companies. 56% were senior decision-makers, and 17% were founders, CEOs or co-founders.
Ecommerce leaders who engaged
PepsiCo
Head of Marketing, Retail Media Search & DTC
Kenvue (J&J)
Director, Head of Digital Capabilities
Bayer
US Online Marketplace & DTC Lead
Lavazza
E-commerce & Digital Performance Manager
Tesco
Ecommerce Online Trading Manager
- +
+1,245 more
People matching Incrementum’s ICP
38%
of pipeline reported having seen a LinkedIn post
480%
increase in website traffic from LinkedIn
Prospects now enter sales conversations already warmed up by Liran’s content, and LinkedIn has become the #1 social driver of site visits since the partnership began.