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Get practical advice and actionable insights on what's working right now on LinkedIn. Check back to stay in the know on new updates to LinkedIn's advertising platform, content algorithm, and other platform features and rollouts.

Attribution: How to Measure and Optimize LinkedIn Ads

Marketing

Attribution helps marketers understand which efforts drive conversions, moving beyond guesswork. It tracks the entire buyer’s journey, showing the influence of various touchpoints. By using models like "Each-Click" and "Last-Click," marketers can optimize campaigns and budgets. Attribution enables smarter, data-driven decisions, improving funnel performance and business growth.

LinkedIn Advertising Metrics: What are CPC, CTR, and CPM?

LinkedIn Metrics

This guide explains three key LinkedIn ad metrics: CPM (Cost Per Mille), CTR (Clickthrough Rate), and CPC (Cost Per Click). CPM shows ad placement costs, CTR measures engagement, and CPC reflects the cost per click. Understanding these metrics together helps optimize ad performance by adjusting targeting, content, and strategy for better ROI.