Stay Informed and Inspired: Must-Read Blog Posts from Influent

Discover how Influent.com is revolutionizing the way brands connect with their audiences through innovative influencer marketing solutions. Learn how their tailored strategies can help your business thrive in the competitive digital landscape.

Attribution: How to measure & optimize

Marketing

Attribution helps marketers understand which efforts drive conversions, moving beyond guesswork. It tracks the entire buyer’s journey, showing the influence of various touchpoints. By using models like "Each-Click" and "Last-Click," marketers can optimize campaigns and budgets. Attribution enables smarter, data-driven decisions, improving funnel performance and business growth.

Understanding: CPC, CTR, & CPM

LinkedIn Metrics

This guide explains three key LinkedIn ad metrics: CPM (Cost Per Mille), CTR (Clickthrough Rate), and CPC (Cost Per Click). CPM shows ad placement costs, CTR measures engagement, and CPC reflects the cost per click. Understanding these metrics together helps optimize ad performance by adjusting targeting, content, and strategy for better ROI.