Case study · GoPower
How GoPower's founder got climate investors to notice.
Twenty months of Influent's LinkedIn program for John Reister: content, investor tracking and direct outreach to investors. March 2025 to November 2026.
John ReisterFounder and CTO, GoPowerProgram overview:
The company
GoPower installs personal EV charging at apartments, condos and HOAs. Its load management lets a building charge every car without a costly utility upgrade.
The goal
Put John in front of climate investors while GoPower was raising, and reach the utilities and EV programs that fund multifamily charging.
The program
Influent ran John's LinkedIn end to end, from writing and graphics to tracking who engaged and messaging investors from his account.
Investors answered John's messages
September 2026 investor campaign
- 53
- investors on the list GoPower gave us
- 28
- received a message from John
- 18
- wrote back, a 64% reply rate
- 6
- tagged for follow-up in the first four days
Earlier campaigns
May 2025
John added 74 investor and VC connections in the first four weeks of his first investor campaign.
September 2025
When GoPower opened its round, we messaged 102 investors with the news and links to press on its newest install. 12 replied.
September 2026
233 of the 344 people we invited from John's post engagers accepted, a 68% acceptance rate.
Source: HeyReach campaigns run from John's LinkedIn account. Dashboard screenshot from September 22, 2026, four days into the campaign.
What investors wrote back
Screenshots from John's LinkedIn inbox, shared by Influent's strategist with GoPower. Names covered.
Some asked for the next conversation
Screenshots from John's LinkedIn inbox, shared by Influent's strategist with GoPower. Names covered.
The investors who engaged
Partners and angels at climate funds, plus the utilities and agencies that fund GoPower's installs.
Investors who engaged
Adil JafryGeneral Partner, Ecosphere Ventures
Karin KidderExecutive Director, E8 Angels
Sonam VelaniCo-Founder and Managing Partner, Streetlife Ventures
Dennis ClarkManaging Partner, Zeon Ventures
John SechrestManaging Director, Mossy Ventures, and founder of the Seattle Angel Conference
Grace MaoHead of Investments, Plural
Molly ShorBoard of Directors, E8 Angels
Diane SzokeCo-Founder, Longleaf Angels, formerly Charleston Angel Partners
Where the 395 qualified engagers work
- Ecosphere Ventures
- E8 Angels
- Keiretsu Forum
- Streetlife Ventures
- Zeon Ventures
- Climate Angels
- Camelback Ventures
- Raisewell Ventures
- TCA Venture Group
- Crimson Capital
- IBank California
- National Grid Ventures
- Commerzbank
- Pacific Gas and Electric
- Los Angeles Department of Water and Power
- Duke Energy
- Portland General Electric
- WestLight Energy
- EPRI
- Colorado Energy Office
- NYSERDA
- Tesla
- General Motors
- Ford
- Honda
- Schneider Electric
- Uplight
- CLEAResult
Source: Fluentcy and Ordinal engagement tracking on John's posts, March 2025 to November 2026.
One climate GP kept showing up
71
times Adil Jafry, General Partner at Ecosphere Ventures, liked, commented on or reshared John's posts.
Adil JafryGeneral Partner, Ecosphere VenturesEcosphere invests in cleantech and sustainability companies in the U.S. Adil engaged with John's posts from the first month of the program through the Seattle Angel Conference finalist post in October 2026.
Source: Fluentcy engagement tracking. Comment on John's Bayview ribbon-cutting post, September 22, 2025.
Every investor moment became a post
- Mar 2025Selected to pitch at Venture Summit West, John's first post with us.
- Apr 2025Pitched at the Silicon Valley AI and Tech Investing Summit.
- Sep 2025Bayview went live as the largest multifamily retrofit in the western U.S.
- Sep 2025GoPower opened its funding round. We messaged 102 investors about it.
- Sep 2025Our grant video for GoPower won among California Energy Commission grantees.
- Apr 2026Posted from SF Climate Week with E8 Angels, whose portfolio includes GoPower.
- Jun 2026Announced GoPower's spot at the Keiretsu Forum Investor Capital Expo.
- Jul 2026Peninsula Pines went live as the largest multifamily retrofit in California.
- Oct 2026Named one of six finalists at the Seattle Angel Conference.
Source: John's LinkedIn posts and the GoPower and Influent Slack channel.
ICP engagement by reach
Each dot is one of John's posts. The lines mark the program averages.
90%
of posts reached at least one investor, utility leader or partner (90 of 100)
6.8
ICP engagements per post on average
28
ICP engagements per post on the 12 posts that passed 20,000 impressions, against 3.9 for the rest
Source: Fluentcy, John's 100 most recent posts, March 2025 to October 2026. Impressions on a log scale.
John's audience grew every month
+80%
John went from 1,874 followers in August 2025 to 3,378.
+314
followers in August 2025, the month of his virtual power plant post.
Source: Ordinal daily follower counts, Aug 6, 2025 to Nov 5, 2026.
Post example 1 · The fast-charging myth
108 ICP engagements and 269,766 impressions
John ReisterFounder and CTO, GoPower · May 21, 2025Imagine installing a 6-inch water pipe to your house just so you can fill a kiddie pool in five minutes once a week.
That’s what our current obsession with fast EV charging looks like.
A single DC fast charger can draw 350 kW. Multiply that by 6 or 8 ports in one location, and you’re looking at a load equivalent to a small hospital... appearing on the grid with zero notice.
By contrast, a low-power Level 2 charger, say 3-6 kW, pulls energy at a manageable pace, over 8 to 10 hours, typically overnight.
- 108
- ICP engagements
- 269,766
- impressions
- 1,110
- reactions
- 249
- comments
Post text shortened for the slide. Metrics from Fluentcy.
Post example 2 · The grid opportunity
76 ICP engagements and 65,919 impressions
John ReisterFounder and CTO, GoPower · August 8, 2025Last week 100,000 home batteries operated like a mid-sized power plant.
On July 29, California aggregated more than 100,000 residential batteries and discharged them for two hours during the evening peak.
The result: 535 MW of coordinated output, comparable to a gas peaker plant, but distributed across rooftops instead of built on a single plot of land.
The takeaway is bigger than one test: virtual power plants are crossing the line from pilot to planning-grade resource.
- 76
- ICP engagements
- 65,919
- impressions
- 808
- reactions
- 73
- reposts
Post text shortened for the slide. Metrics from Fluentcy.
Post example 3 · The market is ready
63 ICP engagements and 29,314 impressions
John ReisterFounder and CTO, GoPower · May 27, 2026Massachusetts Institute of Technology just published the most comprehensive EV cost analysis anyone has done. The cold-climate objection. The dirty grid objection. The “too expensive to own” objection. All three are gone.
In most parts of the country, EVs reduce emissions by 40-60% compared to a gas car.
1.1 million EVs were leased between 2023 and 2025. Those leases are expiring now.
MIT solved the “should I buy an EV” question for almost anyone, anywhere in the country. Now we are focused on convenient home charging even if you rent.
- 63
- ICP engagements
- 29,314
- impressions
- 334
- reactions
- 68
- comments
Post text shortened for the slide. Metrics from Fluentcy.