Author
Garret Caudle
Founder and CEO, Influent
Garret Caudle is the founder and CEO of Influent, an agency that builds and runs executive LinkedIn programs for B2B companies. He has spent the last several years designing the content, amplification, and activation system Influent operates for category-leading brands, and writes here about how LinkedIn distribution actually works.
Experience and credentials
- Founder and CEO of Influent, an executive LinkedIn agency for B2B companies
- Writes and operates the content, amplification, and activation system behind Influent client programs
- Publishes research and teardowns on LinkedIn distribution, thought leader ads, and executive content
Articles
- Insight · September 21, 2026LinkedIn executive content benchmarks: 2026 data from 21 real programs
- Playbook · September 21, 2026Best LinkedIn agencies for CPG and trade marketing in 2026
- Playbook · September 20, 2026Best LinkedIn agencies for B2B SaaS in 2026: how to pick one
- Playbook · September 19, 2026What KPIs should a LinkedIn ads agency actually report on?
- Insight · September 18, 2026LinkedIn agency vs in-house hire vs freelancer: which one fits
- Playbook · September 17, 2026How to choose a LinkedIn agency: a 10-step evaluation checklist
- Playbook · September 16, 2026LinkedIn agency pricing: what it actually costs in 2026
- Playbook · September 15, 2026Best LinkedIn content agencies in 2026 (and how they differ)
- Playbook · September 14, 2026Trade marketing is coming to LinkedIn
- LinkedIn news · September 14, 2026LinkedIn algorithm and platform updates in 2026
- LinkedIn news · September 14, 2026LinkedIn product updates: September 2026
- LinkedIn news · September 1, 2026LinkedIn product updates: August 2026
- Playbook · August 14, 2026The Thought Leader Ads playbook: our full post amplification strategy
- Playbook · August 14, 2026How to write scroll-stopping post hooks on LinkedIn
- Playbook · August 14, 2026Top 24 LinkedIn post types (and when to use them)
- Playbook · August 14, 2026Content-market fit: the framework behind every post worth publishing
- LinkedIn news · August 14, 2026LinkedIn rebuilt the feed with LLMs: 7 changes and what they mean for you
- Playbook · August 13, 2026How to choose an executive LinkedIn agency: the 8 capabilities a complete program needs
- Playbook · August 13, 2026How much does an executive LinkedIn program cost in 2026?
- Playbook · August 13, 2026Best executive LinkedIn agencies in 2026: 10 firms to consider
- Insight · August 5, 2026AEO and GEO for B2B: how LinkedIn shapes AI answers
- Playbook · July 28, 2026Multi-executive LinkedIn strategy: the 3-vector framework
- Insight · July 21, 2026Everything you know about the LinkedIn algorithm is wrong
- Case study · July 14, 2026Vibe.co's LinkedIn strategy: the $1.4B acquisition playbook
- Playbook · July 7, 2026How to measure category ownership in B2B marketing
- Insight · June 24, 2026The LinkedIn-first CMO: 7 traits of modern B2B marketing leaders
- Playbook · June 16, 2026The best LinkedIn marketing agencies in 2026
- Insight · June 9, 2026Why LinkedIn programs fail: the $70K lesson in distribution
- Case study · May 28, 2026Why CEO thought leadership backfires: the McDonald's lesson
- Insight · May 20, 2026Should CEOs post on LinkedIn? The earned-silence myth
- Insight · May 12, 2026Why LinkedIn has games: the news strategy behind it
- Insight · April 29, 2026The LinkedIn-first comms leader: a new B2B PR playbook